Cif Power & Shine 100% tough grease removal Kitchen Spray for cleaning ceramic, chrome, and enamel surfaces 700 ml

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Changing how we make, distribute, use and dispose of everyday products is one of the biggest environmental challenges the world is currently facing. It’s also an issue where consumption habits are just as important as business models. Almost a fifth of shoppers wanted a sealed product option (18%) and to be able to return empty bottles to store (16%). A quarter (25%) would be interested in a loyalty or reward scheme 3

Cif innovative at-home refill will remove 1.5 - Unilever Cif innovative at-home refill will remove 1.5 - Unilever

The design also makes them easier to use than many alternatives on the market, including refill pouches that can be difficult to pour and therefore quite messy. Almost a third of people worry about spillages when refilling household products, particularly cleaning supplies. Research from Edelman shows that UK consumers are increasingly demanding more refillable and reusable solutions.With our broad portfolio, we’re well placed to trial a range of refill–reuse models across various product categories and formats, including personal care, beauty, laundry, home, hygiene and food. Since 2018, we have launched over 50 pilots. In the research, 40% of people thought they would be more expensive. But actually, they retail at less than the price of Cif spray bottles. Some of Unilever’s best-known brands, including Persil, Simple, Radox and Alberto Balsam, will be available in reusable stainless-steel bottles in selected Asda and Co-op stores by the end of 2021

Unilever announces plans to scale up UK refillable packaging Unilever announces plans to scale up UK refillable packaging

The ecorefill is 100% recyclable once the plastic sleeves are removed. By the end of 2020, we’re aiming for all ecorefill and spray bottles to be made from 100% recycled plastic. As we are committed to people using their Power & Shine spray bottles for life, if the trigger spray breaks, we will deliver a new one free of charge. Good for consumers, the planet and our business The appetite for refillable and reusable products has spurred Unilever to expand its refill & reuse activities through a series of trials in the UK, delivering and testing convenient and sustainable solutions to help shoppers cut plastic consumptionMade with 75% less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles. Through its innovative technology, it seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved. Cif ecorefill provides the answer to these problems. They are small and light, so can be bought in bulk, and they take up less space in cupboards and recycling bins. The need for an absolute reduction in plastic use is abundantly clear. A report by The Pew Charitable Trusts and SYSTEMIQ – Breaking the Plastic Wave – found that ocean-bound plastic is set to triple by 2040 unless radical action is taken. That’s why we’re now focusing on developing our refill and reuse strategy while scaling up the common successes and synergies. Cif is committed to enabling people to use their Cif Power & Shine trigger spray bottles for life. If the trigger spray breaks, customers can call the Cif careline to receive a new trigger spray delivered free to their home.