The Story of the Elusive Pneumonia White

By Emma Wills

With the internet now inundated with fashion bloggers, finding a blog that stands out from the rest is quite hard to come by. Pneumonia white captivated me from the first click, the images and words creating a modern fairy tale that is in equal parts intriguing and morbid. Anya, the creator, is vague and mysterious. Her hazy and ethereal images capture a pale, elfish girl with an impeccable dress sense-yet reveal little more. Her eyes are always hidden.

She writes in fragments, so we may get glimpses of her life but never the full picture; like looking through a kaleidoscope. We know she lives in Hollywood, yet it is not as we think. For Anya experiences a secret Hollywood, where loneliness prevails and self-medication comes in the form of newly packaged shoes and opulent designer dresses. The people in her life weave shades of grey through the tapestry. Pneumonia black, her best friend, is persuasive and impulsive. Black is personified in pictures yet remains elusive enough to perhaps be a mere alter ego of White. It is a confusing, addictive and sometimes frustrating read-but should be visited to see the wonderful pictures alone.

After a mere two months, the Pneumonia White blog is now notorious in the blogosphere. Criticised by some for being a huge PR stunt as part of a bigger blogging network and praised by others as a riveting read with inspiring photography-only one thing is for sure. We may never know who Pneumonia White really is.


Images: Pneumonia White

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